Loyalistic Ltd Privacy Policy

We at Loyalistic Ltd are committed to protecting the privacy of the users of our services, and we comply with the Finnish Data Protection Act (523/1999), Act on the Protection of Privacy in Electronic Communications (516/2004) as well as other Finnish and EU privacy legislation while processing any personally identifiable or other similar user data in the course of providing our services. This Privacy Policy applies to both, subscriptions to our Loyalistic internet- based software (“Loyalistic Service”) by our customers (“Customer”) and processing of data we receive from our websites through the Loyalistic Service (“Websites”), and explains and governs our data collection, processing and usage practices.

By using the Loyalistic Service or the Websites, you consent to the data practices described in this Privacy Policy. If you do not agree with the data practices described herein, you should not use the Loyalistic Service or the Websites. Please note that we may periodically update this Privacy Policy by notifying thereof on our website or otherwise. We recommend that you visit our website occasionally to review any changes.

Should you have any questions or comments about this Privacy Policy, please contact

Loyalistic Oy
Mariankatu 15 b
00170 Helsinki

1. The Loyalistic Service

The Loyalistic Service is an internet-based content marketing tool designed to be utilized by our Customers for lead generation purposes on their websites and online marketing activities. Loyalistic Ltd. processes information provided by its Customers as directed and in accordance with agreements with our Customers, and does not control the content on the websites or services of its Customers, or the information collected and processed by our Customers. These are governed exclusively according to their own privacy policies. Our permitted use of information is set out in this Privacy Policy.

2. The Information We Collect

2.1. Customer Information

When subscribing the Loyalistic Service we ask you to provide certain personal information related to your subscription. We collect this information directly from you, and store it to our Customer Register for purposes described in this Privacy Policy. This Customer information includes, for example, your name, contact details (such as address, billing address, e-mail and phone number), company name and occupation, gender, language and other information that personally identifies you (such as IP-address), submitted or made available by you later in the course of your subscription (“Personal Information”).

You may also connect to the Loyalistic Service using your login credentials for any social network services (such as Facebook) (“Social Login”). This service will authenticate your identity and provide you the option to share certain Personal Information with us so as to complete your subscription. All information received through Social Login may be used in accordance with this Privacy Policy.

2.2. Website usage, log files and cookies

You are free to explore the Websites without providing any information about yourself. However, we collect certain information received automatically through the operation of the Loyalistic Service either directly or on a Website. Such information refers to your computer (or other device) and your use of the Loyalistic Service and visits to a Website, and includes (i) information about your subscription and your interactions with the Loyalistic Service or Website, including advertising, products and services which are displayed, offered or otherwise made available on the Loyalistic Service or a Website; (ii) details pertaining to your use of the Loyalistic Service features and other contributions to the Loyalistic Service or a Website; (iii) technical data, such as the referring website address, access times, your IP address, device identifier, network and computer performance, browser type, language, operating system, and the Loyalistic Service version; and (iv) location information. We may use cookies and similar technologies to collect this information (see Section 7 below). We may store and use this information in accordance with this Privacy Policy.

2.3. Payment information

When you subscribe the Loyalistic Service, we do not store and process your credit card information and other invoicing data provided by you. All processing of credit card information is performed by trusted third parties for the sole purpose of verifying your financial qualifications and collect payment from you. The use of your data by our invoicing service provider is subject to its privacy policies.

2.4. Information Collected by Our Customers

Our Customers can use the tools we provide, as well as tools provided by third parties, to collect information similar to that referred to on Section 2.2 above when you visit their websites running the Loyalistic Service. Loyalistic Ltd. does not control its Customers’ use of these tools, nor do we control the information they collect or how they use it. These are always subject to our Customers’ own privacy policies.

3. How We Use the Information We Collect

3.1. Compliance with Privacy Policy

We use the information collected only to the extent provided for in this Privacy Policy. Our Customers are obligated to comply with this Privacy Policy, and we recommend that as our Customer you refer to this Privacy Policy in your own terms and conditions applicable between you and your client.

3.2. Use of Personal Information

We may use your Personal Information and other data we collect to: (i) provide, personalize and improve the Loyalistic Service or Websites, for example by providing customized or localized content and advertising (see Section 7 below) ; (ii) ensure technical functioning of the Loyalistic Service and Websites, develop new features or services and provide support; (iii) perform research, analyze and compile statistical information about your use of the Loyalistic Service or a Website, including your interaction with content made available therein; (iv) communicate with you for purposes related to the management of Customer or user relationship (including billing, surveys, newsletters etc.); and (v) send you promotional material and other marketing communications relating to our or our Customers’ products or services (see Section 8 below).

We will not sell your Personal Information or potential Personal information to any third party.

However, we may share the data (whether Personal Information or non-personally identifiable) with our subcontractors partners for the above purposes. In case we share the data, we will ensure that Personal Information is shared and processed only to the extent necessary and only for the intended purpose. Such third parties are also required to maintain the confidentiality of your Personal Information.

3.3. Access to Personal Information

Loyalistic Ltd.’s personnel have no general access to Personal Information included in the Loyalistic Service. Access to such Personal Information is given exclusively to authorized persons on Loyalistic Ltd.’s side or its subcontractors, for instance, in connection with the supply of support services relating to the Loyalistic Service. We have ensured that our employees do not process Personal Information on a wider basis than required for the production of the Service. The Service Provider’s personnel have received training on the restrictions relating to the processing of personal data.

4. Third Party Services and External Websites

The Loyalistic Service enables you to promote and share your content with social network services (such as Facebook, Twitter etc.). The use of your content and related information (including Personal Information, if any) on these services is subject to the terms and conditions and privacy policies of the relevant service providers, and we do not have access or control over nor do this Privacy Policy apply to these third party services.

Our Websites may include links to third party websites. Please note that we do not control, and are not responsible for, the content or practices of such websites, which are also subject to their own terms and privacy policies.

5. Transfers to Other Countries

In order to ensure proper functioning of the Loyalistic Service and the Websites, and to facilitate our global operations, we may need to share and transfer your information with companies operating outside Finland (for example if our servers are located in another country). You expressly consent that Loyalistic Ltd. has the right to share and transfer your information freely within the EU/EEA for the purposes described in this Privacy Policy, and outside the EU/EEA in circumstances referred to in Chapter 5 of the Finnish Data Protection Act.

6. Security

We employ several security technologies and measures to protect and prevent your Personal Information stored on our servers from unauthorized access, use and disclosure. Our servers are located in a controlled and secure environment and user credentials are required to access the environment and Personal Information.

7. Information about Cookies and Similar Technologies

A “cookie” is a small text file that is placed on your computer or other terminal device by a web server when you visit a website. Cookies are used to personalize your browsing experience by helping a website recognize your device when you return to that website. Each cookie is individually assigned to your terminal device and only the server that has placed the cookie is able to read it later on. A cookie does not run programs and it cannot be used to deliver viruses or other malware, or harm your terminal device or data files. An individual user is not identifiable merely through the use of cookies or similar technologies.

We use cookies and other similar technologies to operate, analyze and improve the Loyalistic Service and Websites to better serve our Customers and users, and to provide you with personalized information in accordance with this Privacy Policy. The information we collect by these means is described in Section 2.2 above. If you have provided Personal Information about yourself, we may combine the information we receive with the help of these techniques with your personal information.

You have the option to manage your cookie preferences through your web browser. You can set your browser to accept, block or delete all or certain cookies. Please note that if you choose to block cookies, this may prevent the proper functioning of the Loyalistic Service or Websites. For more information about cookies and how to block them, please visit for example www.youronlinechoices.com or www.allaboutcookies.org.

8. Your Rights With Respect to Personal Information

8.1. Right to Prohibit Processing

You have the right to prohibit us from processing your Personal Information for purposes of direct advertising, distance selling and other marketing communications, market research and opinion polls (opt-out) by informing us thereof. We send you marketing communication using electronic means (e-mail, SMS etc.) only in the event you have given your consent to such communication (opt-in), and you have the option to unsubscribe at any time.

8.2. Right of Access and Rectification

You have the right to access your Personal Information stored in our data file by making a request to this effect to us by a personally signed or otherwise comparably verified document or by appearing personally in the premises of Loyalistic Ltd. You can also review, update, remove and correct your Personal Information on your account page in the Loyalistic Service, or request us to do so.